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Often applied , search engine optimization and SEM are crucial components of a effective online strategy. Essentially , SEO focuses on boosting your website’s visibility in unpaid search results – think earning high positions without paid advertising efforts . In contrast , SEM is a broader term that encompasses all marketing efforts related to search engines, including paid advertising platforms like Google Ads – where you pay to appear in prominent locations above or beside organic listings.
- Search Engine Optimization is natural traffic
- SEM incorporates paid advertising
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